Digital business models - definition & application
Digital business models explained clearly: definition, application in practice and significance for digital strategies & transformation.
Definition: Digital business models
Digital business models is a central term in the context of digitalization, management consulting or innovation. It describes a method, a model, a technical concept or a strategic approach that plays an important role in practice.
What are digital business models about?
Digital business models help companies to master complex challenges, optimize processes, develop new business models or implement innovations in a structured manner. The term is often used in digital transformation projects.
Typical areas of application
- Consulting & strategy development
- Technology & process projects
- Organizational Development & Change
- Agile product development & IT
Why are digital business models relevant?
Because digital business models as a concept help to structure complex issues, create decision-making certainty or derive concrete implementation steps.
Example from practice
One company used digital business models to specifically identify digital potential and develop an MVP from this, which was later scaled up.

FAQ
What do digital business models mean?
A concise explanation: Digital business models describe a strategic, methodical or technical approach to digital innovation or increasing efficiency.
Where are digital business models used?
In transformation projects, product development, process optimization, change management or strategy work.
Why should you know digital business models?
Because it is a central element of modern corporate management - and often forms the basis for digital progress.