Business Model Canvas - definition & application
Business Model Canvas explained clearly: definition, application in practice and significance for digital strategies & transformation.
Definition: Business Model Canvas
Business Model Canvas is a central term in the context of digitalization, management consulting or innovation. It describes a method, a model, a technical concept or a strategic approach that plays an important role in practice.
What is the Business Model Canvas about?
Business Model Canvas helps companies to master complex challenges, optimize processes, develop new business models or implement innovations in a structured manner. The term is often used in digital transformation projects.
Typical areas of application
- Consulting & strategy development
- Technology & process projects
- Organizational Development & Change
- Agile product development & IT
Why is Business Model Canvas relevant?
Because business model canvas as a concept helps to structure complex issues, create decision-making certainty or derive concrete implementation steps.
Example from practice
One company used business model canvas to specifically identify digital potential and develop an MVP from this, which was later scaled up.
FAQ
What does business model canvas mean?
A concise explanation: Business Model Canvas describes a strategic, methodical or technical approach to digital innovation or increasing efficiency.
Where is business model canvas used?
In transformation projects, product development, process optimization, change management or strategy work.
Why should you know the business model canvas?
Because it is a central element of modern corporate management - and often forms the basis for digital progress.
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