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Lean Startup - definition & application

Lean Startup explained clearly: definition, application in practice and significance for digital strategies & transformation.

Definition: Lean Startup

Lean Startup is a central term in the context of digitalization, management consulting or innovation. It describes a method, a model, a technical concept or a strategic approach that plays an important role in practice.

What is Lean Startup all about?

Lean Startup helps companies to master complex challenges, optimize processes, develop new business models or implement innovations in a structured manner. The term is often used in digital transformation projects.

Typical areas of application

  • Consulting & strategy development
  • Technology & process projects
  • Organizational Development & Change
  • Agile product development & IT

Why is Lean Startup relevant?

Because lean startup as a concept helps to structure complex issues, create decision-making certainty or derive concrete implementation steps.

Example from practice

One company used lean startup to specifically identify digital potential and develop an MVP from this, which was later scaled up.

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FAQ

What does lean startup mean?

A concise explanation: Lean Startup describes a strategic, methodical or technical approach to digital innovation or increasing efficiency.

Where is lean startup used?

In transformation projects, product development, process optimization, change management or strategy work.

Why should you know lean startup?

Because it is a central element of modern corporate management - and often forms the basis for digital progress.

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