Design Thinking - definition & application
Design thinking explained clearly: definition, application in practice and significance for digital strategies & transformation.
Definition: Design Thinking
Design thinking is a key term in the context of digitalization, management consulting and innovation. It describes a method, a model, a technical concept or a strategic approach that plays an important role in practice.
What is Design Thinking about?
Design thinking helps companies to master complex challenges, optimize processes, develop new business models or implement innovations in a structured way. The term is often used in digital transformation projects.
Typical areas of application
- Consulting & strategy development
- Technology & process projects
- Organizational Development & Change
- Agile product development & IT
Why is design thinking relevant?
Because design thinking as a concept helps to structure complex issues, create decision-making certainty or derive concrete implementation steps.
Example from practice
One company used design thinking to specifically identify digital potential and develop an MVP from this, which was later scaled up.

FAQ
What does design thinking mean?
A concise explanation: Design thinking describes a strategic, methodical or technical approach to digital innovation or increasing efficiency.
Where is design thinking used?
In transformation projects, product development, process optimization, change management or strategy work.
Why should you know design thinking?
Because it is a central element of modern corporate management - and often forms the basis for digital progress.