Data strategy - definition & application
Data strategy explained clearly: definition, application in practice and importance for digital strategies & transformation.
Definition: Data strategy
Data strategy is a central term in the context of digitalization, management consulting or innovation. It describes a method, a model, a technical concept or a strategic approach that plays an important role in practice.
What is data strategy about?
Data strategy helps companies to master complex challenges, optimize processes, develop new business models or implement innovations in a structured manner. The term is often used in digital transformation projects.
Typical areas of application
- Consulting & strategy development
- Technology & process projects
- Organizational Development & Change
- Agile product development & IT
Why is data strategy relevant?
Because data strategy as a concept helps to structure complex issues, create decision-making certainty or derive concrete implementation steps.
Example from practice
One company used data strategy to specifically identify digital potential and develop an MVP from this, which was later scaled up.
FAQ
What does data strategy mean?
A concise explanation: Data strategy describes a strategic, methodical or technical approach to digital innovation or increasing efficiency.
Where is data strategy used?
In transformation projects, product development, process optimization, change management or strategy work.
Why should you know data strategy?
Because it is a central element of modern corporate management - and often forms the basis for digital progress.
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