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Loyalty program

Customer
Global provider of loyalty programs
Role/ performance
Range & price analysis

Order

Developing a clear understanding of the service and price structure in online and stationary retail in order to identify opportunities and possibilities for improvement.

Situation

A global loyalty program provider was struggling to analyze the performance and pricing structure of its brick-and-mortar and online stores to identify optimization potential.

The aim was to gain a clear picture of strengths and weaknesses in order to make strategic decisions.

Our approach

  • Carrying out a detailed performance analysis per location with a focus on product range selection, category and brand mix as well as pricing strategies.
  • Inclusion of stationary and online stores in the analysis.
  • Interviews with HQ managers and use of sales and margin data to identify strengths and weaknesses of the product range per location.
  • Results

    Present clear recommendations to the management team to enable both quick wins and long-term improvements.

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