Sports brand
Customer
The world's leading sports brand
Role/ performance
Reach & price optimization
Order
Development of a flagship store concept to strengthen the brand presence and increase customer loyalty by linking online and offline services.
Situation
The customer operates sales and customer service through on-site visits and call centers.
An existing web store is to be supplemented by a flagship store offering sales services and call center services on site.
Our approach
We conducted a discovery workshop and stakeholder interviews and analyzed competitors and customers.
Using a Power BI heat map, we identified the optimal location based on sales and customer data.
A lean business plan helped to define the scope, costs and benefits of the flagship store.
Measures:
- Development of stationary concepts (flagship, concept store, pop-up)
- Creation of a customer journey with digital and non-digital touchpoints
- Analysis of the price and product range architecture
- Floor plan for a 1,000 m? store
Results
- Concepts for stationary formats (flagship, shop-in-shop, pop-up)
- Competitor overview and analysis of physical touchpoints
- Power BI-supported location recommendation
- Lean Business Plan for the Management Board
- Floor plan for a flagship store
Contact us
Contact us
Contact us
Contact us
