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Samsung

Customer
Samsung
Role/ performance
Project management

Order

Management of the project to plan and develop a sales and training tool for Samsung's tablet product range.

Situation

Samsung needed a multifunctional tool that would explainthe various tablets toconsumers in a clear and simple wayand could also be used as a training platform for sales.

Our approach

  • Definition of a consumer-centered vision and clear goals in close cooperation with the European headquarters and the market subsidiaries.
  • Conducting a SWOT analysis of the existing selector and reviewing the Samsung app landscape.
  • Creation of a comprehensive specification of the business requirements, a business case and a KPI set.
  • Development of an implementation plan with various decision scenarios.

    • Results

  • Roadmap for the development of a new app to support sales and training.
  • Blueprint for the future creation and introduction of similar projects and products.
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