Philips
Customer
Philips
Role/ performance
Global marketing transformation
Order
Analysis and redesign of the global marketing process at Philips to establish a consumer-centric strategy. Development of a suitable organizational structure to efficiently implement the new process.
Situation
The internal processes and organizational structure in Philips' global marketing were not considered efficient enough. There was a need to fundamentally revise the way of working at headquarters and in the international markets and to focus more strongly on consumer insights.
Our approach
Results
Contact us
Contact us
Contact us
Contact us
