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Multibrand

Customer
Franchise partners for well-known brands
Role/ performance
Multi-brand store concept

Order

Support in the introduction of a multi-brand store concept with digital touchpoints to improve the customer experience and maximize brand partnerships.

Situation

The client was planning an innovative multi-brand store that would use digital services to stand out in a highly competitive retail landscape.

Our approach

  • IT analysis: evaluation of existing systems for the integration of digital solutions.
  • Design planning: Development of a digital store design.
  • Tender: Selection of hardware and software solutions.
  • Customer journey: Definition of customer interactions with digital touchpoints.
  • Job profiles: Creation of role descriptions for store staff.
  • Supplier management: coordination of the onboarding process.
  • Results

    • Innovative touchpoints for an interactive customer experience.
    • Efficient IT integration and seamless processes.
    • Trained store staff to manage the digital tools.
    • Structured customer journey to promote customer loyalty.
    • Punctual implementation through effective supplier coordination.

    The project strengthened the client's market position and established it as an innovative retailer.

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