Kitchen appliances

We pursued a multi-layered approach to support the client in all phases of the digital transformation:

• Research and evaluation: Analysis of innovative technologies such as digital screens and interactive touchpoints along the customer journey.
• Workshop planning: Organization of workshops with design teams and stakeholders to develop a common visual concept.
• Concept development: Creation of a coherent visual concept that integratesseamlessly into the brand aesthetic.
• Integration planning: Identification of technical dependencies for integration into the existing CMS and service concepts.
• Definition of the content: Determining the content requirements for the digital touchpoints in order to provide relevant and appealing content.
• Technical and cost analysis: comparison of purchase and leasing options for informed decision-making.
• Supplier management: coordination with technology suppliers to ensure the timely delivery and integration of digital solutions.

• Innovative digital touchpoints to improve the customer journey.
• Collaborative workshops that involved all stakeholders in the project.
• Seamless integration of new technologies into the existing digital ecosystem.
• Engaging and relevant content that effectively supported the product launch.
• Cost-efficient decisions through detailed technical and financial analysis.
• Efficient supplier coordination to meet the project schedule.

Our strategic approach contributed significantly to the successful product launch and created a memorable digital customer experience that strengthened the brand in the long term.