International fashion brand
Customer
International
Role/ performance
Retail portfolio strategy
Order
Alignment of strategy and processes in all relevant areas of retail portfolio management.
Situation
The global fashion brand lacked a global retail portfolio process based on a strategic framework.
Our approach
We conducted several workshops, analyzed the entire decision-making process and identified gaps for all retail stores (openings, closures, relocations, conversions - from a real estate, architectural, merchandising and visual merchandising perspective).
Results
Clear global process with defined roles and responsibilities implemented to enable effective portfolio decisions:
- Reduction of rental costs by - 15 % (selected locations)
- Reduction of repair and maintenance costs by - 30
- Increase in sqm productivity by +14 % (selected locations)

