Global sports brand
Customer
Sports brand
Role/ performance
Retail strategy
Order
Development of a digital strategy for stationary retail by reviewing existing strategies, conducting a stakeholder workshop and defining a strategic framework.
Situation
A global sports brand needed support in developing a new digital strategy for its brick-and-mortar retail business. The aim was to review existing strategies, analyze trends and developments and create a framework to guide future strategic retail initiatives.
Our approach
Results
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