Soccer brand
Customer
Soccer club
Role/ performance
Instore Experience
Order
Developing a unique fan experience in the new flagship store of one of the biggest soccer brands to connect visitors emotionally with the club and make them feel part of the team on match day.
Situation
The client wanted to turn its new flagship store into an emotional experience space where fans can feel the passion and identity of the club up close.
Our approach
Together with the association, we defined the experience concept for the store and managed the entire process from brainstorming to the implementation of digital touchpoints.
We integrated interactive technologies and developed a holistic fan experience that includes both software and hardware solutions in the store.
Results
- Modern fan experience in the new flagship store
- Innovative digital touchpoints that engage fans interactively
- Stronger brand loyalty through emotional experiences in the store
Contact us
Contact us
Contact us
Contact us
