Fiskars
Customer
Fiskars
Role/ performance
Corporate positioning and brand strategy
Order
Supporting the SVP Brand & Marketing in the development and implementation of a new corporate positioning and brand strategy for the Fiskars Group.
Situation
Fiskars was faced with the challenge of consolidating 13 different brands under a uniform corporate positioning. At the same time, the digital brand strategy had to be further developed and adapted to the new positioning.
Our approach
Results
Introduction of a new corporate positioning and brand strategy that unites 13 brands under the Fiskars Group umbrella brand.
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