German soccer club
Customer
Major German soccer club
Role/ performance
Digital Experience
Order
Development and implementation of a real-time tracking system to analyze customer behavior in the store.
Situation
The flagship store of a major German soccer club wanted to understand customer movements in the store in real time and evaluate the impact of store activations.
Our approach
We identified the key areas for the tracking system, planned the integration and carried out the tendering process for the implementation. We then oversaw the installation and seamless integration into the store environment.
Results
The tracking system provides real-time data on customer behavior, enables quick adjustments to the store layout and improves the customer experience. Optimized product placement and targeted store activations contribute to higher sales.
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