C&A
Customer
C&A
Role/ performance
Digital Retail Experience
Order
Supporting C&A in the redesign of their store in Westfield Mall of the Netherlands as a "Learning Lab" to better understand customer preferences and retail trends.
Situation
The new 2,350 m² store was to offer an immersive shopping experience combining visual, tactile, olfactory and acoustic elements. The challenge was to harmonize this multi-sensory experience with customer needs and C&A's brand vision.
Our approach
Results
- Redesigned C&A store with a multi-sensory shopping experience.
- Successful implementation of the Learning Lab concept for analyzing customer preferences.
- Continuous adaptation and improvement of the store through feedback from customers and employees.
The project has providedC&A with a platform for testing new concepts and optimizing the customer experienceand has laid the foundation for future retail innovations.
Contact us
Contact us
Contact us
Contact us
