Ziegler bakery

• Website strategy workshop: Definition of goals and requirements for the new website.
• Development of a new website: Creation of a modern, user-friendly site that focuses on the tradition and quality of the bakery.
• Content strategy for social media: planning regular and brand-appropriate posts and campaigns to strengthen customer loyalty.
• Induction plan: Training a new employee to independently manage digital tasks.
• Creation of templates and strategy documents: Ensuring brand consistency and preparing for future digital projects.
• Weekly status calls: Regular coordination to review progress.

• New website: Modern, user-friendly site with all important customer information and basis for a future online store.
• Optimized social media profiles: Regular content and Facebook advertising campaigns increased visibility and helped with employee recruitment.
• Improved applicant management: introduction of a modern tool and optimization of processes for efficient recruitment.
• Independent social media management: The part-time employee can now managethe platforms independently andimplement targeted campaigns.

The measures led to a significantly improved digital presence and strengthened the brand perception of the Ziegler bakery. They were highly praised for this:

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"Together with Meike and Niklas from Digital Innovation, we rebuilt our digital brand presence from scratch - with great attention to detail, strategy and creativity.
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Close collaboration was the key:
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From the initial concept and fine-tuning to the final implementation of our website, they provided us with advice and support. The structured onboarding for our social media channels was particularly valuable - we now manage our content independently and in a targeted manner. Thank you for your expertise, patience and great support!"
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- Andreas Sokolowski, Head of Branch Management and Sales at Ziegler Bakery

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