Active sports
Customer
active sports
Role/ performance
Digital Retail Experience
Order
Designing a modern store experience that integrates technology in a targeted manner, meets customer expectations and takes into account the budget of a medium-sized company.
Situation
As part of the move to a new store, aktivsport planned a complete rebranding. The aim was to apply current retail trends to the business model and the target clientele in order to create a holistic, modern concept.
Our approach
We supported the project as a sparring partner and consultant, pointed out opportunities, established network contacts and provided practical advice on how to implement a state-of-the-art retail experience.
Results
A 500 square meter store that reflects the core values of aktivsport:
- Factory for movement: Selling and customizing products to enable customers to enjoy exercise.
- First-class customer service: Individual advice with a focus on the customer's needs.
- Family and passion: authenticity and enthusiasm for sport.
Technology highlights in the store:
- Test track for testing shoes
- Force plate and running track for running analysis
- Video station for running analysis
- 3D scanning and customized insoles
- Bootfitting services
- Hospitality area for a pleasant customer experience
- Light design shoe wall
- Wall projections for the digital extension of the route and for product presentation
- Celebrating the history of active sports
Contact us
Contact us
Contact us
Contact us
