Adidas CMS
Customer
Adidas
Role/ performance
Content Management
Order
Support Adidas in the global planning and publishing of digital content and optimizing communication with the markets to ensure that new campaigns are displayed in all stores in a timely manner.
Situation
Adidas operates more than 1,500 digital screens in retail stores worldwide. Managing content and communicating with stores has become a time-consuming task, making it difficult to roll out global campaigns on time.
Our approach
We provided a content service that ensures the punctual publication of content in all digitally networked stores.
Our measures included
- Communication with the markets for content management
- Documentation of all changes to the content in a central source
- Identification of improvement opportunities for the content management platform
- Creation of guidelines that enable local markets to take responsibility for their content
Results
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Contact us
Contact us
Contact us
Contact us
