3D products
Customer
3D end-to-end product developer
Role/ performance
Business development
Order
Supporting the client in planning and implementing a market entry into Western markets, including business development, product roadmap and content strategy.
Situation
The client was a strong player in 3D product development in the Chinese market and was looking for opportunities to expand into Western markets.
Our approach
We analyzed the current market situation and identified future opportunities in collaboration with the management, based on which we prepared a discovery report with brand positioning, customer segmentation, competitive analysis and market requirements, and developed a go-to-market strategy and supported the client in business development in Western markets, including product development based on market needs.
Results
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