Process optimization - definition & application
Process optimization explained clearly: definition, application in practice and significance for digital strategies & transformation.
Definition: Process optimization
Process optimization is a central term in the context of digitalization, management consulting or innovation. It describes a method, a model, a technical concept or a strategic approach that plays an important role in practice.
What is process optimization about?
Process optimization helps companies to master complex challenges, optimize processes, develop new business models or implement innovations in a structured manner. The term is often used in digital transformation projects.
Typical areas of application
- Consulting & strategy development
- Technology & process projects
- Organizational Development & Change
- Agile product development & IT
Why is process optimization relevant?
Because process optimization as a concept helps to structure complex issues, create decision-making certainty or derive concrete implementation steps.
Example from practice
One company used process optimization to specifically identify digital potential and develop an MVP from this, which was later scaled up.

FAQ
What does process optimization mean?
A concise explanation: Process optimization describes a strategic, methodical or technical approach to digital innovation or increasing efficiency.
Where is process optimization used?
In transformation projects, product development, process optimization, change management or strategy work.
Why should you know process optimization?
Because it is a central element of modern corporate management - and often forms the basis for digital progress.