Digital marketing

Digital marketing is no longer a nice-to-have in B2B - it is crucial for success. The digital decision-making process requires relevant content, targeted touchpoints and intelligent automation.in this knowledge area, we show you how you can successfully implement modern marketing strategies as a B2B company: from inbound and account-based marketing to lead generation, content marketing and CRM through to marketing automation and performance optimization.regardless of whether you are a medium-sized company or a corporation - if you know your target group, work in a data-driven manner and intelligently combine marketing and sales, you will achieve greater reach, relevance and customer loyalty in the long term.