Mapping trends and technologies to uncover opportunities
Conversational commerce refers to the use of chat, messaging, or other conversational interfaces to provide customers with personalized and immediate assistance with their purchasing decisions. It can include the use of chatbots, messaging apps, and live chat to help customers browse and purchase products, as well as get help with customer service issues.
When conversational commerce is applied in the context of the metaverse or within Web 3.0, it is often referred to as "spatial commerce" or "metaverse commerce." This refers to the use of virtual and augmented reality environments, such as those found in video games or social VR platforms, to enable customers to interact with virtual storefronts and make purchases in a more immersive and interactive way.
It also can be called as "Decentralized Commerce" that use blockchain technology and smart contract to create a decentralized, secure and trustless environment for buying and selling goods or services.
Personalized shopping assistance
In conversational commerce, customers can use chatbots or live chat to get personalized recommendations and assistance with their purchasing decisions. In metaverse commerce, digital twin technology can be used to create realistic, immersive representations of products that customers can interact with in a virtual storefront.
Customer service
Both conversational commerce and metaverse commerce can be used to provide customers with quick and efficient assistance with customer service issues. This can include troubleshooting, returns and refunds, and other issues related to the purchasing process. Chatbots or live chat can be used to provide customers with quick and efficient assistance with customer service issues, such as troubleshooting, returns and refunds, and other issues related to the purchasing process.
Virtual and augmented reality
Metaverse commerce is based on the use of virtual and augmented reality environments, such as those found in video games or social VR platforms, to enable customers to interact with virtual storefronts and make purchases in a more immersive and interactive way Virtual assistance Chatbots can be used to provide virtual assistance, such as helping customers to find nearby business, providing information about local events and more. Virtual storefronts Virtual and augmented reality environments, such as those found in video games or social VR platforms, can be used to create virtual storefronts where customers can interact with products in a more immersive and realistic way. Virtual events and experiences Metaverse commerce can enable businesses to offer virtual events and experiences, such as concerts, conferences, and other gatherings, in a more immersive and interactive way. Virtual gaming and gambling The metaverse can be used to facilitate the buying, selling, and trading of virtual gaming assets and items, as well as enabling virtual gambling and betting.