BRIEF
Tasked with an ambitious global transformation, Imperial Brands - Reemtsma aimed to enhance and upgrade its HR operating model, processes and systems within the People & Culture division in order to better meet internal business demands and respond to overall developments. Our team was engaged to lead the local implementation of this global initiative, ensuring the alignment of the German and Austrian operations with the company’s worldwide strategy, and global consideration of local specifics and regulations.
SITUATION
Imperial Brands - Reemtsma is undergoing a global and company-wide transformation within its HR framework to support its extensive global workforce more effectively. The project scope includes revising existing HR processes, enhancing the Workday environment, and introducing a streamlined one-point-of-contact self-service strategy through a Service-Now portal. The initiative encompasses significant changes that promise to refine the overall operational efficiency and employee experience.
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OUR ROLE & APPROACH
As project managers, Digital Innovation was responsible for coordinating the project on a local level, acting as the bridge between Reemtsma’s business departments and the global program team. Our role was pivotal in ensuring that the input from local teams was meticulously aligned with the global strategy, while also advocating for the specific needs and regulations of the German and Austrian markets.
Our team facilitated comprehensive working and training sessions to ensure a smooth transition to the new systems, emphasizing stakeholder engagement and transparent communication throughout the process.
Technology played a crucial role in this transformation. While the selection of platforms like Workday and Service-Now was managed globally, our involvement focused on optimizing these tools to enhance local operations and meet the unique requirements of the German and Austrian markets, ensuring that these tools delivered on their promise of efficiency and scalability.
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Stakeholder management was a cornerstone of our strategy. We ensured that the interests of the German market—Imperial Brands’ second-largest and a pivotal part of the global supply chain function—were represented effectively. This involved close collaboration with the global program management to ensure that local specifics were integrated into the global implementation plans.
OUTCOMES
The project’s successful implementation has significantly changed the HR operational framework at Imperial Brands - Reemtsma. The introduction of global processes and improvements to the Workday environment, coupled with the new Service-Now portal strategy, have markedly increased efficiency and compliance across operations.
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100+ Knowledge Articles to enable self-service and fast problem-solving
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Content curation process ensure knowledge accuracy and actuality
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1600+ employees using the new ways of working
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Efficient 24/7 self-services enabled
The project has received high praise for its strategic impact and the quality of execution:
"Thanks to their very detailed and analytical way of working as well as their interpersonal skills, Digital Innovation was instrumental in supporting the project and ensuring its success in a very complex project environment with numerous global stakeholders and the local teams involved”
said Florian Osterloh, People & Culture Director and Member of the Board of Reemtsma after the successful Go-Live of the new operating model.