BRIEF
A global loyalty program provider was in need of a clear understanding of its performance and pricing structure in both online as well as brick-and-mortar stores to be able to identify opportunities.
OUR APPROACH
We executed a detailed performance analysis per location which identified opportunities for improvements in range selections, category and brand mixes, and pricing strategies. This considered both bricks-and-mortar and online stores.
We conducted multiple interviews with key HQ managers and utilized sales and margin data to create a detailed picture of strengths and weaknesses in the range assortments for each location.
OUTCOMES
Clear set of recommendations presented to the management team to enable implementation of quick wins and longer-term improvements.