Multi-brand store concept
BRIEF
The client, a franchise partner for prominent brands such as Nike, Tommy Hilfiger, and Calvin Klein, planned to launch a multi-brand store concept. The goal was to utilize digital touchpoints and services to differentiate the store from the competition and position it innovatively in the market. This project aimed to leverage retail media on in-store digital screens to maximize brand partnerships.
SITUATION
The client embarked on a bold initiative to create a multi-brand store that would stand out in a competitive retail landscape. By integrating advanced digital touchpoints and services, the client sought to offer a unique consumer experience and fully capitalize on its brand partnerships. This required a comprehensive evaluation of IT infrastructure, careful planning of digital elements, and seamless coordination with suppliers.
OUR APPROACH
To achieve the client’s vision, we implemented a detailed and strategic approach:
IT Infrastructure Analysis: We conducted a thorough analysis of the client’s existing IT infrastructure to identify the requirements and capabilities needed to support the new digital touchpoints and services.
Design Planning: Collaborating with the client’s design team, we planned the integration of in-store digital screens and other touchpoints. This design aimed to enhance the consumer experience and create a cohesive visual and functional flow within the store.
Tender Preparation and Execution: We prepared and executed tenders for both hardware and software, ensuring the selection of the best technologies that met the client’s specifications and budget.
Creation of Store Staff Job Profiles: To support the new digital initiatives, we developed detailed job profiles for store staff. This ensured that the team was equipped with the necessary skills and knowledge to manage and maintain the digital touchpoints effectively.
Consumer Journey Definition: We meticulously defined the consumer journey, mapping out how customers would interact with the digital touchpoints throughout their shopping experience. This step was crucial in ensuring a seamless and engaging experience for customers.
Supplier Onboarding Coordination: We coordinated the onboarding process for suppliers, ensuring that all parties were aligned and that the implementation proceeded smoothly and on schedule.
Development of Decision Scenarios: For Steerco (Steering Committee) meetings, we developed various decision scenarios. These scenarios provided clear options and recommendations, facilitating informed decision-making by the committee.
OUTCOMES
The project delivered significant results, positioning the client as an innovative leader in the retail market:
Enhanced Consumer Experience: The integration of digital screens and touchpoints created an engaging and interactive shopping experience, setting the client’s multi-brand store apart from competitors.
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Strategic IT Integration: The thorough analysis and planning ensured that the digital touchpoints were seamlessly integrated into the client’s existing IT infrastructure, enhancing operational efficiency.
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Optimal Technology Selection: The tender process resulted in the selection of high-quality hardware and software, ensuring reliability and performance.
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Skilled Store Staff: The creation of detailed job profiles ensured that store staff were well-prepared to support the new digital initiatives, enhancing customer service.
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Clear Consumer Journey: The defined consumer journey provided a structured and enjoyable shopping experience, encouraging customer engagement and loyalty.
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Effective Supplier Coordination: Smooth onboarding of suppliers ensured timely delivery and implementation of digital touchpoints, maintaining project momentum.
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Informed Decision-Making: The development of decision scenarios for Steerco meetings enabled the client’s leadership to make informed and strategic decisions, driving the project’s success.
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Overall, our comprehensive approach and diligent execution were pivotal in the successful launch of the project. This project not only enhanced the consumer experience but also solidified the client’s position as an innovator in the retail industry.