BRIEF
A renowned kitchenware manufacturer, was preparing for a significant product launch and sought to explore innovative technologies to promote and activate this launch interactively. The goal was to understand current technologies and identify opportunities for digital touchpoints along the customer journey.
SITUATION
The client aimed to enhance the customer experience during a pivotal product launch. With the increasing importance of digital interactions in retail, the client needed a comprehensive evaluation of the latest technologies to effectively engage customers and elevate their in-store experience. This required a thorough understanding of available options, integration into the existing digital ecosystem, and a strategic approach to content and supplier management.
OUR APPROACH
To meet the clients’s objectives, we employed a multi-faceted approach:
Research and Evaluation: We conducted extensive research on innovative technologies that could serve as digital touchpoints along the customer journey. This included evaluating options for in-store digital screens and other interactive elements that could enhance customer engagement.
Workshop Planning and Management: We organized and managed workshops with key stakeholders, including clients’s design teams. These workshops facilitated collaborative brainstorming and alignment on the overall visual concept for the digital touchpoints.
Concept Development: In collaboration with the design teams, we developed a cohesive visual concept for in-store digital screens and other touchpoints. This ensured a seamless integration of digital elements with the brand’s aesthetic and customer experience goals.
Integration Planning: We identified dependencies for integrating the new technologies into the cient’s existing digital ecosystem, focusing on the content management system (CMS) and service concepts. This step was crucial for ensuring compatibility and smooth operation.
Content Definition: We defined the content requirements for the planned digital touchpoints, ensuring that the content was engaging, relevant, and aligned with the overall marketing strategy for the product launch.
​Technical and Cost Analysis: We identified technical dependencies and conducted a cost comparison of purchasing versus leasing the required technologies. This analysis provided the client with a clear decision-making framework.
Supplier Management: Effective supplier management was critical. We coordinated with various technology suppliers to ensure timely delivery and integration of the digital touchpoints.
OUTCOMES
The project culminated in several key achievements for the client:
Innovative Digital Touchpoints: The research and concept development led to the implementation of cutting-edge digital screens and interactive elements in-store, significantly enhancing the customer journey.
​
Strategic Workshops: The workshops facilitated a collaborative approach, ensuring all stakeholders were aligned and invested in the project’s success.
​
Seamless Integration: The careful planning and identification of dependencies ensured that the new technologies were seamlessly integrated into the client’s existing digital ecosystem.
​
Engaging Content: The defined content requirements resulted in engaging and effective digital touchpoints that resonated with customers and supported the product launch.
​
Cost-Effective Decisions: The thorough technical and cost analysis enabled the client to make informed decisions about technology investments, balancing quality and cost.
Efficient Supplier Coordination: Effective supplier management ensured that all components were delivered and integrated on time, maintaining the project schedule.
Overall, our strategic approach and meticulous execution played a pivotal role in the successful launch of the client’s new product, leveraging digital technologies to create a memorable and engaging customer experience.